Profesional Work
During my time working at Berean Christian High School as the Marketing Associate and Website Manager, I’ve had the opportunity to work on a wide range of design projects, including advertising, in-house marketing, Crab Feed & Auction events, themed events, and many more. Below, you can explore some of my favorite pieces from my work at Berean, as well as gain insight into my creative process!
PRINT ADVERTISEMENT
DIGITAL ADVERTISEMENT
MAGAZINE ADVERTISEMENT
BRANDING & MARKETING
PROMOTIONAL MATERIALS
Above are two examples of in-house promotional materials available to the community of Berean. They effectively showcased both the available courses and the impressive statistics achieved by the students. These materials were designed to highlight the breadth of academic offerings and the students' success, presenting key data in a visually engaging way. Through these designs, I aimed to emphasize the educational value and accomplishments.
ONLINE PRESENCE
Focused on modernizing its visuals, enhancing usability, and ensuring accurate and up-to-date information. This involved updating imagery to reflect the vibrancy and values of the school, refining the overall design for a more professional and engaging user experience, and restructuring content to make navigation intuitive and informative. The redesign not only improved the website’s aesthetics but also aligned it with current branding standards, creating a cohesive and welcoming digital presence for prospective families, current students, and alumni. This project allowed me to merge creativity with functionality, ensuring the site effectively served its diverse audience. These two online presences are constantly evolving, which makes updating them an exciting and endless creative challenge. There's always something new to explore and improve, making it a fun and dynamic process!
THE BEREAN
BULLETIN
The Berean Bulletin is a curated collection of articles and updates from Berean Christian High School during the 2023-2024 school year. I had the privilege of designing a magazine-style journal to bring these bulletins together, creating a polished and cohesive publication that captures the essence of the school’s achievements, events, and stories throughout the year.
Crab Feed & Auction
CRAB FEED AUCTION PROGRAM
THE PROCESS
One of my most rewarding design challenges was creating the campaign for the Crab Feed and Auction. This project involved conceptualizing the overall theme, selecting a cohesive color palette, designing logos, and curating images that aligned with the event’s vibe. Every detail, from the typography to the layout, required careful consideration to ensure it captured the spirit of the event while maintaining a polished and professional look. Balancing creativity with functionality, I worked to create designs that were not only visually appealing but also effectively communicated the event’s purpose and energy, making the campaign both impactful and memorable.
The 2024 campaign, titled “A Night on the Cape,” was inspired by the charm of a summer evening on Cape Cod. The theme featured a clean and elegant color palette of blue, white, and gold, evoking a coastal and sophisticated vibe. Designing this campaign was both enjoyable and rewarding, with a focus on simplicity and consistency across various marketing materials. The cohesive design brought the theme to life, creating a unified and visually appealing experience that captured the essence of a serene Cape Cod night.
THE 2025 CRAB FEED & AUCTION PROCESS
When tasked with the theme "California Dreaming" for this year’s upcoming auction, I developed several design concepts to present to the client. Together, we finalized a cohesive vision that centered around a vibrant color palette and the iconic imagery of California poppies, perfectly capturing the essence of the theme.
After exploring several variations, we finalized this as the main logo. What makes this logo particularly special to me is that every element was hand-drawn—the poppies, the state outline, and the script font were all created from scratch. This process reminded me of my passion for art and the joy I find in crafting designs by hand.
I created a cohesive color palette that could be utilized both by myself as the graphic designer and by the client for consistency. To ensure seamless integration across all materials, I provided the client with the HEX codes, enabling them to maintain uniformity in the design elements throughout the event marketing.
In addition to the main logo, I provided the client with secondary logo variations to use across other promotional materials. These included simplified designs, such as just the poppies or the text alone, offered in a variety of color options. This flexibility ensured the branding could adapt seamlessly to different formats and applications while maintaining a cohesive visual identity.
Event Posters
I’ve had the opportunity to create poster designs and event branding for several Homecoming and Prom events, each with its own distinct style. These designs highlight various techniques, from intricate hand-drawn elements to photo manipulation in Photoshop and even a combination of both. This creative process allowed me to tailor each poster to perfectly reflect each event's unique theme and energy, resulting in eye-catching and memorable visuals.
